By the Numbers
Career in Numbers
Eleven years of building, launching, and turning around programs across three countries — quantified from performance reviews, launch results, and career records.
Promoted Nearly Every Year
Continuous advancement since first joining pharma in 2016 — 6 organizations, 3 countries
$20M
Realized at a single stalled account (St. Michael's Hospital) in under 6 months
60+
Peer-reviewed international publications — Google Scholar
5×
"Exceptional Contribution" ratings — Roche's highest tier (2020, 2022–2025)
$16M+
Vendor & program cost savings delivered (RFP, PSP redesign, efficiency reviews)
-1% → 10%
Ocrevus sales growth swing achieved in ~6 months through Compass program turnaround
1.51 → 2.8
Affiliate omnichannel maturity score — highest growth of any global Roche affiliate, leading to improve customer experience.
50% → 72%
Team engagement (eSAT) lift on the Patient Support Program team
3
Countries of hands-on leadership: Canada, Malaysia & Pakistan
30 affiliates
Adopted the Go-To-Market launch model built for Canada's Nephrology/Respiratory launch
1,600+
Field representatives trained via national digital-learning platforms built from scratch
2,000+
HCPs engaged across 250+ research workshops (Research Methodology, SPSS, Paper Writing)
30+
KOLs directly supported to peer-reviewed publication
9
Years of exceptional performance across a 10-year pharma career (2016–2026)
4,000+
Students taught via Classroom.pk, an online teaching portal founded and built independently
1,500+
Children given free education through Sehar Welfare Society, founded and run alongside a full-time career
The Journey
Career Timeline
From building medical affairs and training functions in Pakistan, to launching franchises in Malaysia, to leading commercial and patient-operations chapters in Canada.
Jan 2026 – Jul 2026 · Roche Canada
Chapter Lead (Director), Patient Support Program Operations
Mississauga, ON
Rebuilt the national PSP vendor ecosystem via a full RFP and governance redesign, capturing $10M in savings while holding patient-experience scores steady; stood up an in-house Digital PSP/CRM operating model.
2025 · Roche Canada
Chapter Lead — Lupus Nephritis & COPD (Commercial Launch Readiness)
Mississauga, ON
Led the Lupus Nephritis launch strategy, tripling Canada's sales ambition and elevating global expectations; redesigned the Lupus PSP from $11.2M to $6M; led the COPD team through global uncertainty; built the Nephrology/Respiratory Go-To-Market model later adopted across 30 international affiliates.
2024 – 2025 · Roche Canada
Chapter Lead (Director), Analytics, Insights & Digital Initiatives
Mississauga, ON
Led 3 teams (25+ specialists); co-sponsored the affiliate's omnichannel maturity leap from 1.51 to 2.8; built ML models for portfolio prioritization; achieved a chapter eSAT of 79.
2023 – 2024 · Roche Canada
Patient Services Manager — Neuroimmunology (Compass: Ocrevus & Enspryng)
Mississauga, ON
Turned around a stagnant, multi-year program: Helped in Ocrevus sales from -1% to +10% growth in ~6 months; Compass HCP satisfaction from -2 to +33%; unlocked ~$20M in sales at St. Michael's Hospital, a problem others had worked for 1.5+ years without resolution.
Jul 2022 – Apr 2023 · Roche Malaysia
Evidence Generation Lead & Pipeline Ecosystem Partner
Petaling Jaya, Malaysia
Directed 10+ cross-functional evidence-generation initiatives; drove the global rollout of Access360 across LMIC markets; co-created the country value story and contributed to the global MANAGE task force.
Feb 2022 – Jul 2022 · Roche Malaysia
Ophthalmology Ecosystem Partner
Petaling Jaya, Malaysia
Built the Ophthalmology business unit from zero — pre-launch readiness, Go-To-Market model, and Faricimab launch preparation — establishing Roche as a key player in the space.
Oct 2021 – Feb 2022 · Roche Malaysia
Patient Journey Partner
Petaling Jaya, Malaysia
Mapped end-to-end patient pathways across primary-care channels to identify diagnostic and treatment bottlenecks, building external KOL networks that informed access strategy.
Jul 2021 – Oct 2021 · Roche Pakistan
Pipeline Lead
Karachi, Pakistan
Led launch-readiness strategy across five therapeutic areas — Oncology, Neurology, Ophthalmology, Infectious Disease, and Gastroenterology.
Nov 2019 – Jul 2021 · Roche Pakistan
Medical Manager, Neurosciences & Immunology
Karachi, Pakistan
Built the award-winning Roche Webinar App; managed Tocilizumab global supply through COVID-19 as Scrum Master for a digital-innovation team; held enterprise Medical Information, GSD, and Compliance Partner accountability.
2015 – 2019 · Aspin Pharma · OBS Pakistan · PharmEvo
Senior Manager → Executive Manager → Executive, Medical Affairs
Karachi, Pakistan
Built medical affairs and field-training functions from the ground up across three organizations; three promotions in under two years; national CME/digital-learning platform reaching 1,600+ field representatives; 7 seeding trials; publication support for 30+ KOLs.
Deep Dive
Special Projects & Initiatives
Beyond the day job — the specific programs, launches, and enterprise work-packages that defined measurable impact at each stage of the journey.
Launch Excellence & Market Entry
Lupus Nephritis (Gazyva LN) Launch — Canada
Elevated Canada's sales ambition and influenced global expectations through strategic guidance and scenario planning; tripled the sales ambition, negotiated an effective PSP option, and built the Lupus team from scratch.
Nephrology & Respiratory Launch Readiness
Built the Go-To-Market readiness model for both portfolios; the framework was subsequently adopted as the reference model across 30 international Roche affiliates.
Ophthalmology Franchise Build & Faricimab Launch
Built the local Ophthalmology business unit from zero and led end-to-end launch-excellence preparation for Faricimab, with advocacy building evidenced by growing KOL request volume.
Five-Therapeutic-Area Pipeline Readiness
Led launch-readiness strategy spanning Oncology, Neurology, Ophthalmology, Infectious Disease, and Gastroenterology, aligned to global/regional pre-launch milestones.
Patient Access, Programs & Operations
St. Michael's Hospital Account Turnaround
Resolved an access bottleneck unsolved for 1.5+ years by rebuilding trust with McKesson RPLs and HCPs; realized ~$20M in sales in under 6 months and moved the Compass HCP satisfaction rating from -2 to +33%.
Compass Program Turnaround (Ocrevus & Enspryng)
Applied PMP-certified program management to move Ocrevus from -1% to +10% growth in ~6 months; overhauled McKesson accountability via revised KPIs and account reviews; improved data quality and usability.
Lupus Nephritis PSP Redesign
Guided a full program redesign that reduced cost from $11.2M to $6M, including difficult trade-off decisions on infusion coverage and bridging.
National PSP Vendor RFP & Governance Rebuild
Directed a full RFP and contract renegotiation across the national PSP vendor network, capturing $10M in savings while sustaining patient-experience scores; built the in-house Digital PSP/CRM operating model.
Global–Local Efficiency Partnership
Built network and affiliate relationships to leverage global resources for Canada, generating >$400K CAD in-year savings with continued efficiencies into the following year.
Digital, Analytics & AI Transformation
Omnichannel Maturity Sprint (OMI Work-Package)
Co-sponsored the initiative that lifted affiliate omnichannel maturity from 1.51 to 2.8 — the highest growth of any global Roche affiliate — and fed direct feedback into the global OMI survey.
Digital & Analytics Team Restructuring
Re-structured the digital team and coached the Analytics & Insights team to act as business-enabling "translators," lifting chapter-wide eSAT to 79.
CRM Implementation & Platform Revamp
Led the implementation and revamp of the affiliate's CRM platform, redesigning workflows and data architecture to support the omnichannel and next-best-action strategy across commercial and medical field teams.
ML Portfolio Prioritization & Marketing-Mix Models
Built machine-learning models enabling next-best-action targeting for commercial and medical field teams, directly informing resource allocation.
Global Content Creation Streamlining
Contributed to a global initiative that improved content-creation efficiency and consistency, benefiting 20+ Roche affiliates.
AI Content-Approver Infrastructure
Partnered with global teams to stand up infrastructure for an AI content-approval system, securing dedicated global development resources.
"The Lab" Relaunch
Re-launched the affiliate's innovation Lab, doubling the number of projects processed and underscoring its growing business value.
Roche Webinar App
Built the award-winning cross-affiliate tool enabling HCPs to be invited to webinars hosted by other Roche affiliates.
Sales Assist App
Co-built a field-force application delivering on-demand medical knowledge support to sales representatives.
Evidence Generation, Real-World Value & Medical Affairs
Real-World Evidence & Country Value Story
Co-created the country value story with internal and external stakeholders; recognized as the go-to expert on clinical studies including Polivy IIS and the East Malaysia project; contributed to the global MANAGE task force.
Access360 Global Rollout
Drove expansion of the patient-access program across Low- and Middle-Income Country markets, building sustainable value and access frameworks that resolved structural bottlenecks.
Phase IV & Investigator-Sponsored Trials
Designed and executed Pakistan's first published Sofosbuvir Phase IV trial and a WHO Pre-Qualification trial for Imipenem; ran 7 seeding trials; supported 30+ KOLs to publication.
COVID-19 Compliance & Crisis Response
Partnered with Healthcare Compliance on successful monitoring exercises and built new local processes; managed Tocilizumab global supply logistics through the pandemic as Scrum Master for a digital-innovation team.
Strategic & Enterprise Work-Packages
Data-Driven Work-Package
Co-led the enterprise initiative bringing transparency to resource allocation (investment and people), setting a sustainable framework for future planning.
Strategic Choices Initiative
Supported micro- and macro-level prioritization across both Product and Non-Product teams for the affiliate.
Prioritization Level Matrix
Created the enterprise decision-making framework subsequently used locally to structure prioritization and trade-off calls.
Private Insurance Work-Package
Collaborated with the pipeline team to help define the private market's role within Roche's broader pipeline strategy.
COPD Strategic Leadership Under Uncertainty
Provided clarity and decision boundaries for the COPD team amid shifting global direction, preserving team confidence and risk-aware execution.
Global AI Work-Package — Medical
Represented Canada in a global AI initiative for the Medical function.
Horizon Scanning & SWOT Planning
Supported affiliate business planning with forward-looking SWOT analyses identifying future opportunities and risks.
MANAGE · Optha A360 · Women's Health APAC
Concurrent cross-network contributor across four global work-packages spanning access, ophthalmology, and women's-health strategy, plus Patient Solution Cluster coaching.
Team & Talent Leadership
Analytics, Insights & Digital Organization Build
Built and led 3 teams (25+ specialists), restructuring around business impact and achieving a chapter eSAT of 79.
PSP Team Engagement Turnaround
Lifted team engagement (eSAT) from 50% to 72% by redefining job standards, automating workflows, and building career-development pathways.
Individualized Talent Development
Built tailored development plans and stretch assignments for squad members aligned to individual growth aspirations, as a licensed VACC coach.
"Evolve and Thrive" Forum
Established and led sessions on Data-Driven Decision Making and Focus & Prioritization, well-received across the chapter.
Community, Field Enablement & Early-Career Innovation
Mammogram Must Hai & Telenor Etihad Project
Partnered on a national cancer-screening awareness initiative and a cross-industry telecom-sector patient-support collaboration.
Global Medical Engagement Conference
Sub-Team Lead coordinating faculty, content, and logistics for a 10-day international scientific event.
24/7 Field-Force Training Portal
Built a national online learning platform from concept to rollout, giving the full sales organization continuous access to product training.
National CME / Digital Learning Platform
Scaled digital CME via Moodle, Articulate, and SCORM to 1,600+ field representatives; delivered 50+ workshops engaging 1,000+ HCPs nationally.
Founder, Sehar Welfare Society & Classroom.pk
Founded an NGO providing free education to 1,500+ children, and an online teaching portal that has served 4,000+ students globally.
Author, Epitome Review Series
Authored 3 published review textbooks for medical students spanning Ophthalmology, Gynecology, and Pharmacology.
Track Record
Performance Recognition
A pattern that predates the formal ratings below: since first joining pharma in 2016, nearly every year has brought a promotion or a step up in scope — three promotions in under two years at OBS Pakistan, a promotion to Senior Executive within 8 months at PharmEvo, and a progression from Executive to Director-level roles at Roche across three countries. The "Exceptional Contribution" system shown here only exists at Roche (2019–present); the advancement pattern goes back further.
"Faizan has shown exceptional growth as a professional... his ability to bring together the right people and articulate the requirements for change and oversight allowed him to have an immediate impact on the business and correct areas of opportunity that had been stagnant for several years."
— Manager Review, 2023 · Patient Services Manager, Neuroimmunology
"It goes without saying that you have made a tremendous contribution to the organization, to the division and to the chapter... I felt this was the role where you could have the biggest enterprise-wide impact, and five months in, that assessment has proven so true."
— Manager Review, 2024 · Chapter Lead, Analytics, Insights & Digital Initiatives
"Tripling the sales ambition for Lupus in Canada, negotiating an effective PSP option for Lupus, building up the Lupus team... overall, exceptional year, big thanks, and also big congratulations on the new role!"
— Manager Review, 2025 · Chapter Lead, Commercial Launch Readiness
"Since joining the Patient Services team... Faizan quickly assessed the current situation and identified quick wins to build trust and move the program to a highly profitable state, striving for 'best-in-class' program management."
— Manager Review, 2023 · Compass Program (Ocrevus & Enspryng)
Scientific Standing
Research, Publications & Certifications
- Author of 60+ peer-reviewed international publications spanning gastroenterology, endocrinology, medical education, and public health, indexed on Google Scholar, including Cureus, Pak J Med Sci, and RMJ.
- Designed and published Pakistan's first Phase IV Sofosbuvir trial and a WHO Pre-Qualification clinical trial for Imipenem, both taken from protocol through peer-reviewed publication.
- Completed 43 peer reviews for Cureus, reflecting active standing as a research-methodology reviewer.
- Author of the 3-book Epitome review series for medical students (Ophthalmology, Gynecology, Pharmacology).
- Event Manager, APAO Regional Congress (4,000+ attendees) and the 10-day Global Medical Engagement Conference.
PMP Certified
Licensed VACC Coach
ICH-GCP
Clinical Trial Design — Johns Hopkins
Data Management for Research — Vanderbilt
Research Methods — University of London
Agile / Scrum Master
Moodle · Articulate · SCORM
Capabilities
Skills
The full skill set behind the roles above — drawn directly from CVs, performance reviews, and career records across commercial, medical, digital/analytics, and leadership disciplines.
Commercial & Go-To-Market Strategy
Go-To-Market & Launch Strategy
Affiliate Build-Out
Sales & Account Turnaround
Franchise / Business Unit Build
Vendor & Contract Negotiation (RFP)
Account & Stakeholder Management
Pipeline & Portfolio Strategy
Global–Local Partnership
Analytics, Digital & AI
Dashboards & Analytics
Business Intelligence & Reporting
Data-Driven Decision Making
Machine Learning / Predictive Modeling
Marketing-Mix Modeling
Omnichannel Strategy
CRM Implementation & Platform Design
Digital Transformation
AI Governance & Content-Approval Systems
Medical Affairs & Scientific
Medical Affairs Leadership
Evidence Generation & RWE
Clinical Trial Design (ICH-GCP)
Phase IV & Investigator-Sponsored Trials
KOL Engagement & Publication Support
Medical Information & Compliance
Country Value Story Development
Research Methodology & Peer Review
Patient Access & Programs
Patient Support Program (PSP) Design
Patient Journey Mapping
Access & Reimbursement Strategy
Program Governance & Vendor Oversight
LMIC Market Access (Access360)
Leadership & People
Team & Chapter Leadership
Talent Development & Coaching (VACC)
Organizational Restructuring
Employee Engagement (eSAT) Turnaround
Cross-Functional & Cross-Country Leadership
Change Management
Program & Project Management
PMP-Certified Program Management
Agile / Scrum Master
Enterprise Prioritization Frameworks
Budget & Cost-Savings Delivery
Training Platform Design (Moodle, Articulate, SCORM)
Event & Conference Management
Foundation
Education
Global Executive MBA, Healthcare & Life Sciences
Rotman School of Management, University of Toronto, ON
2023 – 2025
MBBS, Bachelor of Medicine & Bachelor of Surgery (medical doctorate)
Dow University of Health Sciences, Pakistan
2007 – 2013